The 'HDI Hive' in Menteng, Indonesia, has a Dramatic Facade Design
Joey Haar — May 30, 2018 — Art & Design
References: archdaily
HDI is a company based out of Indonesia that makes health products either inspired by or directly indebted to bees, so the HDI Hive in Menteng is a fitting office building. The 9-story commercial space has an incredibly dramatic facade that was designed by local firm PT Evirotec Indonesia and features interlocking three-pointed stars that join to create massive interwoven hexagons all over the outside of the space.
Of course, the hexagonal shapes all over the facade are meant to elicit the shape of honeycombs because of HDI's line of work. Those honeycombs are made apparent even further thanks to grey and bright red stars placed at strategic locations.
The interior of the building, which was also outfitted by PT Envirotec Indonesia, continues the motif of stars and honeycombs.
Image Credit: Guo Jie from Beton Brut, Singapore
Of course, the hexagonal shapes all over the facade are meant to elicit the shape of honeycombs because of HDI's line of work. Those honeycombs are made apparent even further thanks to grey and bright red stars placed at strategic locations.
The interior of the building, which was also outfitted by PT Envirotec Indonesia, continues the motif of stars and honeycombs.
Image Credit: Guo Jie from Beton Brut, Singapore
Trend Themes
1. Biophilic Design - The honeycomb office facades showcase the use of biophilic design by incorporating natural patterns and elements into the building's exterior.
2. Branding Through Architecture - The dramatic facade design of the HDI Hive offers an innovative approach to branding, using architectural elements to visually represent the company's products.
3. Sustainable Building Materials - The use of sustainable building materials in the construction of the HDI Hive demonstrates a trend towards environmentally friendly architecture.
Industry Implications
1. Health and Wellness - The HDI Hive caters to the health and wellness industry, highlighting a potential market for companies focused on natural and organic products.
2. Architecture and Design - The unique facade design of the HDI Hive creates opportunities for architects and designers to explore unconventional and eye-catching building exteriors.
3. Construction and Real Estate - The construction and real estate industry can capitalize on the trend of unique and visually appealing buildings like the HDI Hive to attract potential buyers and tenants.
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