Barcelona-based eatery Ham on Wheels perfectly blends fast food options with the popularity of bicycle culture. This unique restaurant hones in on the fast pace of society by combining two popular themes.
The fast-food restaurant specializes in high-quality meat products and is particularly proud of its cocas, which is a baked bread topped with tomato spread and ham. Guests are able to park their bikes out front and stop in for a quick and delicious bite before heading out again. The restaurant focuses on quickly prepared meals using nautical meat products while catering to the on-the-go lifestyle of many consumers today.
Developed by Forma & Co. and External Reference Ham on Wheels uses yellow as its signature brand color. Taking inspiration from the yellow-colored road signs, this eatery attracts consumers with its highly colorized interior. The inside of the eatery presents large counters, bike lanes and meat-inspired decor. To complete the bike theme, there are even rows of bike seats that consumers use instead of traditional chairs.
What's Driving This Trend
- Fast-food Bicycle Culture
- Combining fast food options with the popularity of bicycle culture presents disruptive innovation opportunities in the restaurant industry.
- On-the-go Meal Preparation
- Focusing on quickly prepared meals using high-quality meat products caters to the fast-paced lifestyle of modern consumers, providing disruptive innovation opportunities in the food industry.
- Colorized Interior Experiences
- Attracting consumers with highly colorized interiors, such as the yellow-themed eatery, presents disruptive innovation opportunities in the interior design industry.
Who This Affects Most
- Restaurant Industry
- Combining fast food options with the popularity of bicycle culture presents disruptive innovation opportunities in the restaurant industry.
- Food Industry
- Focusing on quickly prepared meals using high-quality meat products caters to the fast-paced lifestyle of modern consumers, providing disruptive innovation opportunities in the food industry.
- Interior Design Industry
- Attracting consumers with highly colorized interiors, such as the yellow-themed eatery, presents disruptive innovation opportunities in the interior design industry.
