Now that more than just vegans and vegetarians are looking for plant-based burgers, a growing number of products are being created to appeal to flexitarians with references to traditional barbecue rituals, as seen in Sol Cuisine's new grillable veggie burger. The vegan-friendly 'Extreme Griller' is a plant-based patty that is made with a base of soy protein and a superfood blend of fava bean protein, maca powder, lucuma powder and mesquite powder. The high-fiber plant-based burger is packed with 10 grams of protein and boasts a color and texture that resembles a classic beef burger patty.
Alongside its new Extreme Griller, Sol Cuisine also debuted other new flavors like Portobello Quinoa and Sunflower Beet. All of these new products are sold in dark boxes that resemble premium beef patty packages more than the standard vegetarian options with green color schemes.
What Makes This Trend Stand Out
- Plant-based Burgers
- Creating plant-based burgers for flexitarians using traditional barbecue references and high-protein superfoods presents an opportunity for disruptive innovation in the meat alternatives market.
- Vegetarian Convenience Food
- Innovating vegetarian convenience foods, such as Sol Cuisine's dark meat-like packaging, can appeal to both vegetarians and meat-eaters looking for quick and easy meal solutions.
- Superfood Blends
- The use of unique superfood blends, as seen in Sol Cuisine's Extreme Griller, can create disruptive innovation opportunities in the food and health industries by providing functional benefits and added nutrition in everyday foods.
Sectors Adopting This
- Meat Alternatives
- The meat alternatives industry presents an opportunity for innovation in creating meat-like plant-based burgers that appeal to both vegetarians and flexitarians.
- Convenience Foods
- Innovating vegetarian convenience food products, such as burgers and pre-packaged meals, can provide disruptive innovation opportunities in the food industry for time-conscious consumers.
- Health and Nutrition
- The use of unique superfood blends in everyday food products presents opportunities for disruptive innovation in the health and nutrition industry by providing functional benefits and added nutrition to everyday foods.
