Elixir Tea is a Greek tea brand boasting an impressive packaging scheme designed by creative firm Typical Organization. The typography-centric branding concept makes use of a dotted grid pattern in order to channel classic principles associated with the earliest forms of tea culture. The product is a tea sticks which is stirred for the brewing process.
The innovative packaging designs play with the concepts of time and space by creating a continually renewed relationship between the two. Overall, the concept aims to replicate and pay homage to the process of a tea ceremony and aims to highlight how the beneficial properties of tea such as increased alertness and purification fall in line with modern ideals associated with the health and wellness movement.