Elixir Tea is a Greek tea brand boasting an impressive packaging scheme designed by creative firm Typical Organization. The typography-centric branding concept makes use of a dotted grid pattern in order to channel classic principles associated with the earliest forms of tea culture. The product is a tea sticks which is stirred for the brewing process.
The innovative packaging designs play with the concepts of time and space by creating a continually renewed relationship between the two. Overall, the concept aims to replicate and pay homage to the process of a tea ceremony and aims to highlight how the beneficial properties of tea such as increased alertness and purification fall in line with modern ideals associated with the health and wellness movement.
What's Driving This Trend
- Typography-centric Branding
- Opportunity for brands to create unique packaging designs that focus on typography to evoke nostalgia.
- Time and Space Concept
- Potential for packaging designs that play with the concepts of time and space to create a dynamic and interactive experience for consumers.
- Health and Wellness Movement
- Innovation opportunity for tea brands to emphasize the health benefits of their products through packaging design that aligns with modern wellness ideals.
Who This Affects Most
- Food and Beverage
- Opportunity for tea and other beverage companies to differentiate themselves through creative and nostalgic packaging designs.
- Graphic Design
- Potential for designers to explore new ways of incorporating typography in packaging design to create visually striking and memorable products.
- Health and Wellness
- Innovation opportunity for health and wellness companies to collaborate with tea brands in creating packaging designs that promote the health benefits of their products.
