Perhaps enough time has now passed to make The Greatest Fires in History packaging appropriate to most potential consumers. The JWT Amsterdam team worked to enhance the image of boring paraffin blocks with an identity strategy that really engages people.
Each fireplace log has been given one of five wrappers that illustrates one of the best-known blaze-stricken metropolises in world history. Included are the Chicago fire, the burning of Rome, the scorching of London, the incineration of Tokyo and the charring of San Fransisco.
Artistic depictions of those cities' skylines decorate the length of each block within The Greatest Fires in History packaging. They're drawn as they might have looked on those fateful days when arson or accident caused the destruction of so many buildings.
What's Driving This Trend
- Historical-inspired Branding
- Opportunity for brands to incorporate historical events and elements into their packaging and branding strategies.
- Engaging Identity Strategies
- Opportunity to create packaging and branding strategies that captivate and engage consumers.
- City-themed Products
- Opportunity to develop products that are inspired by famous cities and their iconic elements.
Who This Affects Most
- Consumer Packaged Goods
- Opportunity for CPG companies to create unique and engaging packaging strategies that differentiate their products.
- Art and Design
- Opportunity for artists and designers to collaborate with brands in creating visually appealing and captivating packaging designs.
- Tourism and Souvenirs
- Opportunity for the tourism industry to offer city-themed products as souvenirs that connect with tourists on an emotional level.
