Ardbeg's Scorch is a limited-edition Scotch that was created to celebrate Ardbeg Day 2021 and share "frighteningly intense aromas of soot and smoke." The Scotch was matured in heavily charred ex-Bourbon American oak and it is described as having smoky grilled notes with black liquorice and medicinal lozenges, as well as aromas of soot, smoke, aniseed and patchouli.
Smoky notes add complexity to a flavor and the popularity of smoky flavors continue with adults who are seeking out rich ways to enhance meat or meat alternatives. Charred, toasted, smoked, blackened and fire-roasted flavors continue to captivate consumers who want their senses to be stimulated in a nuanced and indulgent way.
With silhouettes of tall flames and a charred label, the product packaging uses visual cues to communicate the smoky sensory experience of Scorch.