Red Robin Gourmet Burgers & Brews is now adding a Gourmet Veggie Burger to its menu, featuring an ancient grain and quinoa patty in place of beef.
As well as being able to enjoy a meat-free burger, consumers will also be able to indulge in classic and gourmet toppings such as a Swiss cheese slice, Parmesan-sprinkled mushrooms, tomato bruschetta salsa, avocado pieces, a sun-dried tomato spread and romaine, all on a whole grain bun.
Alternatively, consumers may also enjoy the Gourmet Veggie Burger with a Keep It Simple option with lettuce, tomatoes, pickles and onions on the side. For the convenience of consumers who prefer plant-based options, the burger may also be ordered as a vegan-friendly version with a lettuce bun that is served with bottomless broccoli.
Why This Trend Is Growing
- Vegetarian Fast Food
- Companies can capitalize on the growing trend of vegetarian fast food by introducing more plant-based options to their menus.
- Ancient Grains in Fast Food
- Incorporating ancient grains, such as quinoa, into fast food can offer consumers healthier options and attract health conscious customers.
- Gourmet Fast Food
- Introducing gourmet and unique ingredient options for burgers can attract customers who are looking for a high-end fast food experience.
Industries Being Reshaped
- Fast Food Industry
- The fast food industry can benefit from the trend towards vegetarian and gourmet options by offering more diverse and sophisticated menu items.
- Plant-based Industry
- The growth of plant-based eating provides an opportunity for companies to create innovative and healthy meat-free options that appeal to all customers.
- Health Food Industry
- Fast food companies can partner with health food companies to create menu items that appeal to health conscious customers, while still offering a convenient fast food experience.
