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Golden Millennial Pilsners

Yuengling Golden Pilsner Offers a Reinvented, Refreshing Experience

— March 20, 2019 — Lifestyle
While DG Yuengling & Son calls itself as America’s Oldest Brewery, it is introducing the Golden Pilsner as a creation from Yuengling's newest generation. According to Wendy Yuengling from the Yuengling family's sixth generation, "My sisters and I wanted to create a refreshing beer that fit our active lifestyles." Yuengling Golden Pilsner is said to be a modern interpretation of the European pilsner-style beer, offering a light, refreshing and sessionable product to 'Make Your Day Golden.'

The bright Yuengling Golden Pilsner is the first new year-round product from the brand in 17 years and it is being introduced with a Millennial-targeted campaign that's set during golden hour and shows plenty of carefree lifestyle shots at the beach, the pool, the rooftop and other settings that naturally tend to bring people together.
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