Farm-to-table eating is undergoing a huge transformation with companies like GoGo Chicken increasing consumer transparency with the help of blockchain technology.
The company outfits its animals with GPS trackers, and once purchased, consumers are able to track their animal's movements, and view its profile and photos. The chickens used for this system are free-range, offering the buyer peace of mind to know the animal has plenty of space to roam freely. Consumers are even able to see what food the chicken has been eating. What's most impressive, is that this system utilizes facial recognition technology that enables the consumer to view its chicken at any time using their smartphones.
The chickens involved in this program live on the free range farm for four to six months.
Image Credit: ULRICH BAUMGARTEN via Getty Images
Why This Trend Is Growing
- Blockchain Transparency in Farm-to-table
- The use of blockchain technology in farm-to-table services like GoGo Chicken offers an opportunity to increase consumer transparency and traceability.
- GPS Tracking and Animal Profile Visibility
- The integration of GPS trackers and animal profiles allows consumers to track the movements and view the information of the animals they purchase, offering a new level of transparency.
- Facial Recognition Technology in Consumer Experience
- The implementation of facial recognition technology enables consumers to visually access and monitor their chicken in real-time using their smartphones, revolutionizing the farm-to-table experience.
Industries Being Reshaped
- Agriculture
- The agriculture industry can leverage blockchain technology and GPS tracking to enhance traceability and consumer confidence in farm-to-table products.
- Technology
- The technology industry has the opportunity to develop innovative solutions such as facial recognition and GPS tracking systems to revolutionize the way consumers interact with food sources.
- Food and Beverage
- The food and beverage industry can adopt farm-to-table blockchain services like GoGo Chicken to provide transparent sourcing information to consumers, enhancing trust and creating a competitive advantage.
