Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,846 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,846 cutting edge ideas.

Ancient Grain Beers

Green's Gluten-Free Beer is Made with Millet and Buckwheat

— November 15, 2016 — Lifestyle
Green's has been producing gluten-free beer since 2003, but it is now launching a new collection of beer dubbed Ancient Grains.

True to its name, the Ancient Grains beer products will be made with ancient grains that are naturally free from gluten. Green's David Ware says: "We dared to challenge the convention that beers have to be, or should be, brewed from wheat and barley and discovered not only a gluten-free beer, but a better beer." As such, the new product range is completely suited to
coeliacs, vegetarians as well as vegans.

Free-from foods and beverages, as well as those that are made from ancient grains are have become go-to choices for health-conscious consumers. Green's is a firm believer that gluten-free beer is soon set to go mainstream, as driven by these health-conscious consumers.
Trend Themes
1. Gluten-free Beers - The rise in demand for gluten-free products presents an opportunity for breweries to produce innovative and flavorful gluten-free beers using alternative grains.
2. Ancient Grains - Using ancient grains like millet and buckwheat in beer production caters to the growing demand for natural, healthy, and gluten-free options in the beverage industry.
3. Free-from Foods - Consumer demand for free-from foods and beverages, like gluten-free beer, creates opportunities for companies to develop a wide range of innovative products catering to specific dietary needs.
Industry Implications
1. Breweries - Breweries can tap into the increasing demand for gluten-free beers made with ancient grains, providing flavorful options for individuals with dietary restrictions.
2. Health Food Industry - The health food industry can capitalize on the trend of using ancient grains in beer production, offering consumers a variety of natural and nutrient-rich products.
3. Beverage Industry - The beverage industry has an opportunity to meet the demand for free-from drinks by developing innovative and tasty alternatives, such as gluten-free beer made with alternative grains.
3.5
Score
Popularity
Activity
Freshness