Hilary Noack is Crowdfunding to Open an All Girls Auto Shop in Toronto
Alyson Wyers — March 5, 2015 — Autos
A Toronto-based mechanic is trying to open an all girls auto shop. Currently fundraising on crowdfunding site Indiegogo, Hilary Noack and her proposed auto body repair shop Ink & Iron will offer employment opportunities exclusively to qualified women. The auto body repair technician also hopes to recruit and train more young female apprentices "in a nurturing and uplifting environment so that they can be the best they can be."
The all girls auto shop will offer complete auto body repair services, a friendly and well-trained staff and a unique, customer-focused business.
This is an exciting opportunity for women to take ownership in a typically male-dominated field. Recently, female entrepreneurs have established ventures like female-only football pubs and female-focused tech camps to achieve breakthrough in other industries.
The all girls auto shop will offer complete auto body repair services, a friendly and well-trained staff and a unique, customer-focused business.
This is an exciting opportunity for women to take ownership in a typically male-dominated field. Recently, female entrepreneurs have established ventures like female-only football pubs and female-focused tech camps to achieve breakthrough in other industries.
Trend Themes
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Female-only Repair Shops — A trend towards the creation of women-only or women-focused shops is emerging as a disruptive innovation in traditionally male-dominated fields
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Crowdfunding — Aspiring entrepreneurs are turning towards crowdfunding to gain support and funding for their niche business ventures
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Female Empowerment — Fostering an environment that supports female participation and advancement in male-dominated industries is a trend with potential for positive disruption.
Industry Implications
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Automotive — The automotive industry would benefit from the creation of female-only repair and maintenance shops to provide female customers with a comfortable and welcoming service experience
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Crowdfunding Platforms — Crowdfunding platforms have an opportunity to cater to niche audiences such as female entrepreneurs seeking support for unique business ventures
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Apprenticeship Programs — Efforts to recruit and train more young female auto technicians could benefit from the creation of women-only repair shops that support female participation and advancement in the industry.
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