Sculptural White-Painted Facades

Schaum/Shieh Creates an Artistic and Modest Gallery Aesthetic

US studio Schaum/Shieh was tasked with the renovation of a building in Houston's museum district and the firm created a modern gallery aesthetic for an establishment that asks questions and promotes answers. The Transart Foundation for Art and Anthropology will seek to provide an accessible space for "critical intersection between art and anthropology" in terms of practices and findings.

The art facility was revamped by Schaum/Shieh, which re-cladded an existing structure and carefully constructed a building "that [could] accommodate exhibitions, performances and events." In the curation of the gallery aesthetic, Schaum/Shieh concentrated on creating something non-invasive yet something that drew attention. Hence, the firm settled on a facade that intentionally looks like "it could 'blow away in the wind.'"

Photo Credits: Peter Molick, Schaum Shieh

Sculptural Facades
Opportunities for architects to create unique and eye-catching facades that serve as a statement piece in different industries
Non-invasive Aesthetics
Opportunities for designers to create minimalistic and non-disruptive designs that still catch attention in different industries
Intersection of Art and Anthropology
Opportunities for collaborations between art and anthropology to create more accessible and innovative exhibitions in the arts and culture industry

Where This Applies

Architecture
Architecture firms can create new building designs that emphasize unique and eye-catching facade styles while still maintaining building functionality
Interior Design
Interior designers can create spaces with non-invasive and minimalist aesthetics that still convey the desired brand identity or message
Arts and Culture
There are opportunities for collaboration between different fields of study, such as art and anthropology, to create more accessible and innovative exhibitions that engage audiences in novel ways
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 26%
Freshness 8%

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