D-Barcode Spices Up Packaging

 - Dec 11, 2006   Updated: Apr 14 2011
References: darkroastedblend
Who knew that barcodes could be so much fun? Barcodes are the machine-readable representation of information most of us are familiar with.

A Japanese firm named D-Barcode has been "decorating" these codes and their products are now used all over Japan. Great, fun concept.

Implications - Packaging has to be innovative in order to stand out from the crowd. By reworking with simple concepts, brands can add unique details that other brands have yet to use. Ideas such as funky barcodes add a playful piece to a mundane, bland part of a package. Consumers notice small details, which helps bring focus to a particular product when the time comes to shop for products.