Barilla Group, the Italian e-commerce platform, recently unveiled the new Dedicato a Te (‘Dedicated to You’) that offers a range of creative packaging designs to allow users to customize their packaging to their own taste. Customizations include a range of packaging materials, shapes, products, and graphic designs as well as personalized messaging, names, and pictures. Moreover, all the packaging is fully recyclable and aligned with Barilla's sustainability-focused goals.
Giulia Salem, Customer-Driven Packaging Innovation, Barilla, commented on the launch: "One size does not fit all anymore. The amount of choice that the consumer has had in the last years has been incredibly high, and the growth of online purchases is transforming the market into a limitless shopping space. This is making consumers becoming more conscious about their needs and desires, driving them to look for custom objects that stand out from the crowd and tell their unique story."
Image Credit: Barilla Group