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Football-Shaped Sugar Cookies

Pillsbury's Football Cutout Sugar Cookies are Great for Tailgates

— August 31, 2019 — Lifestyle
Football season is coming, which makes it the perfect time to pick up Pillsbury's Football Cutout Sugar Cookies. If you're throwing a tailgate party these football-shaped cookies are not only on theme, they also require no prep work.

The Pillsbury Football Cutout Sugar Cookies consist of sugar cookie batter that has been pre-cut into the shape of tiny footballs. The batter is also brown and white to mimic the look of the 'pigskin' itself. However, the best part about the new cookies is that there's zero prep work involved. All consumers have to do is pop them in the oven for 10 or so minutes until they're slightly crisp. Each package also contains 24 cookies each, which makes the product perfect for when you know you'll be hosting a hungry crowd.


Image Credit: Pillsbury.
Trend Themes
1. Convenient Baking - The rise of pre-cut cookie dough and minimal prep options presents opportunities for innovative baking products.
2. Theme-based Snacks - Tailgate and sports-themed snacks are in demand, providing a market for creative and uniquely shaped food items.
3. Quick Party Food - The demand for easy and time-saving party food options creates opportunities for ready-made products like Pillsbury's Football Cutout Sugar Cookies.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore new product lines featuring pre-cut dough and creative shapes to cater to the convenience-seeking consumer base.
2. Bakery - Bakeries can tap into the trend of theme-based snacks by offering custom-designed cookies for tailgate parties and sports events.
3. Snack Food - Snack food companies can develop and market creative and easy-to-prepare party food options, capitalizing on the need for quick and hassle-free snacking solutions.
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