Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

‘Fit or Not’ Tests Women on Their Bra-Fitting Knowl

 - May 13, 2013
References: techcrunch & businessinsider
Brayola is an online shopping experience specializing in braziers. In order to help women understand the difference between a properly fitted bra from one that is not, founder Orit Hashay launched a new feature called ‘Fit or Not.'

‘Fit or Not’ is resembles a ‘Hot or Not’ ranking system; women put on their favorite bra, take a photo of themselves in it and upload it to the digital platform. Other users of ‘Fit or Not’ can then rate whether or not they think the the bra looks like a good fit. After voting, they can proceed to the next pair of breasts to critique.

Hashay says many times women are surprised to see their answers are wrong. The feature serves an educational purpose; however, the visual content of the app has been subject to much controversy.