Gillette Deodorant works in collaboration with Operation Homefront to launch the 'Every Hero Sweats, Some Never Show It' campaign. The personal care company honors military heroes, celebrating their everyday challenges following the stress they had endured.
The campaign is made to generate conversation, encouraging service members as well as their families to share their stories and experiences. As a part of this initiative, Gillette Deodorant is inspired by its heritage of supporting the military beginning in World War I when the brand provided US soldiers with standard razor kits. This continued in World War II when it put together covery kits that featured Gillette grooming products as well as secret supplies. Some of these include counterfeit German currency, maps of enemy territory, and razor-blade compasses.
Image Credit: Gillette Deodorant