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Roswood's 'Eternal Sunglasses' Express Longevity

 - Feb 13, 2018
References: & packagingoftheworld
While there are many consumers who see inexpensive plastic sunglasses as throwaway accessories, there are others who invest in designs that they plan to keep for years at a time—Roswood's Eternal Sunglasses appeal to the latter.

To express what makes its Eternal Sunglasses unique, Roswood launched a unique package design for its wooden sunglasses. The standout packaging design crafted by the F33 creative agency takes the shape of a small coffin, which is minimally branded. On the box, Roswood reminds consumers that: "the key to immortality is first living a life worth remembering."

In a market that is full of competing eyewear brands, Roswood's product now stands apart for its premium quality and memorable, meaningful packaging design.