Roswood's 'Eternal Sunglasses' Express Longevity
Laura McQuarrie — February 13, 2018 — Art & Design
References: roswood.es & packagingoftheworld
While there are many consumers who see inexpensive plastic sunglasses as throwaway accessories, there are others who invest in designs that they plan to keep for years at a time—Roswood's Eternal Sunglasses appeal to the latter.
To express what makes its Eternal Sunglasses unique, Roswood launched a unique package design for its wooden sunglasses. The standout packaging design crafted by the F33 creative agency takes the shape of a small coffin, which is minimally branded. On the box, Roswood reminds consumers that: "the key to immortality is first living a life worth remembering."
In a market that is full of competing eyewear brands, Roswood's product now stands apart for its premium quality and memorable, meaningful packaging design.
To express what makes its Eternal Sunglasses unique, Roswood launched a unique package design for its wooden sunglasses. The standout packaging design crafted by the F33 creative agency takes the shape of a small coffin, which is minimally branded. On the box, Roswood reminds consumers that: "the key to immortality is first living a life worth remembering."
In a market that is full of competing eyewear brands, Roswood's product now stands apart for its premium quality and memorable, meaningful packaging design.
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