English fashion label Vivienne Westwood, now under the Creative Direction of Andreas Kronthaler, has launched its newest eyewear collection called 'Sun.'
The new capsule leverages Westwood's signature designs codes and visual motifs while still delivering a versatile range of styles that draw inspiration from the past, present, and future. For example, the collection features several distinctly contemporary frames with exaggerated proportions and a futuristic style, while also offering retro pairs inspired by '60s-era Italian glamour.
"Sunglasses should be the embodiment of personal theatre. They can make any look — they are an extension of your style. Of course, they have a purpose, but they should be fun, playful, joyous" said Kronthaler in a recent press statement, describing his approach to designing the new 'Sun' collection.
Image Credit: Juergen Teller
Key Themes Behind This Trend
- Versatile Eyewear
- Eyewear brands can develop versatile collections with designs inspired by different eras, catering to different styles.
- Contemporary Futuristic Frames
- Designers can create futuristic frames with exaggerated proportions, catering to individuals who want to make a bold fashion statement.
- Playful Sunglasses
- Eyewear companies can create fun and playful sunglasses that can add an element of personal theatre and joy to any look.
Where This Applies
- Fashion
- Fashion brands can diversify their product line with eyewear collections and leverage signature design codes and visual motifs to create unique collections.
- Eyewear
- Eyewear companies can offer a range of versatile styles to cater to different personal styles and offer contemporary and futuristic frames to appeal to a broader audience.
- Retail
- Retail stores can offer playful and versatile sunglasses to add a fun element to customers' shopping experience and align with different styles and fashion trends.
