These New Clif Bar Energy Bar Snacks Promote Sustained Energy
Laura McQuarrie — June 7, 2018 — Lifestyle
References: clifbar & shop.clifbar
Clif Bar previously launched a range of nut butter-filled energy bars and now it is introducing a new energy bar snack to promote sustained energy during long, low-intensity activities like bike rides and hikes. The Clif Fruit Smoothie Filled Energy Bar combines the benefits of an energy bar with the protein and fat content that can be found in nut and seed butter.
In the Strawberry Banana, Cherry Berry and Wild Blueberry Acai flavors, consumers will find a blend of cashew butter with dried fruit and juice concentrates. Rather than having all of the ingredients blended together seamlessly, the new energy bars can be sliced or bitten into to reveal a creamy, fruity smoothie-like center.
In the Strawberry Banana, Cherry Berry and Wild Blueberry Acai flavors, consumers will find a blend of cashew butter with dried fruit and juice concentrates. Rather than having all of the ingredients blended together seamlessly, the new energy bars can be sliced or bitten into to reveal a creamy, fruity smoothie-like center.
Trend Themes
1. Sustained Energy Snacks - The rise of sustained energy snacks like Clif Bar's Fruit Smoothie Filled Energy Bars is disrupting traditional snack offerings and providing opportunities for health-focused food companies.
2. Innovative Nutrient Blends - Innovative nutrient blends like the combination of an energy bar and the protein and fat content of nut butter seen in Clif Bar's new energy bars highlights an opportunity for manufacturers to offer unique food combinations.
3. Interactive Food Experience - Food products with an interactive experience like Clif Bar's sliced or bitten Fruit Smoothie Filled Energy Bars with a smoothie-like center are disrupting the traditional non-interactive snack market and encouraging product differentiation.
Industry Implications
1. Health Foods - The rise of sustained energy snacks like Clif Bar's Fruit Smoothie Filled Energy Bars highlights an opportunity for growth in the health food industry, where consumers are seeking healthier snack alternatives.
2. Sports Nutrition - Companies offering sustained energy snacks like Clif Bar's Fruit Smoothie Filled Energy Bars can tap into the growing demand for sports nutrition products that provide energy during long, low-intensity activities like bike rides and hikes.
3. Convenience Foods - Convenience food manufacturers can capitalize on the interactive food experience trend seen in Clif Bar's sliced or bitten Fruit Smoothie Filled Energy Bars to differentiate themselves from traditional non-interactive snack offerings.
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