CLIF Bar is introducing a new way for consumers to enjoy its White Chocolate Macadamia Nut, Chocolate Chip and Chocolate Peanut Brownie snack bar flavors in the form of CLIF Bar Thins. These slimmed-down snacks contain just 100 calories per two bars, plus only five grams of sugar, two grams of protein and a gram of fiber in a single pack.
These to-go snack bars are made with ingredients like rolled oats and brown rice flour, oat flour, cocoa butter and other additions to create each unique, thin and crispy flavor.
Slimmed-down snacks speak to consumers who are looking for healthier food options, as well as the growing tendency to snack more frequently throughout the day rather than eating sit-down meals—a tendency that has continued to grow especially while people are working from home.
What's Driving This Trend
- Slimmed-down Snacks
- The trend of slimmed-down snacks provides an opportunity for companies to cater to health-conscious consumers who also prefer frequent snacking throughout the day.
- Convenient, On-the-go Snacks
- The trend of on-the-go snacks provides an opportunity for companies to create convenient snack options to cater to busy consumers.
- Low-sugar Snacks
- The trend of low-sugar snacks provides an opportunity for companies to create tasty snacks that appeal to health-conscious consumers looking to reduce their sugar consumption.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can take advantage of the trend of slimmed-down, low-sugar snacks to cater to health-conscious and busy consumers.
- Fitness
- The fitness industry can take advantage of the trend of low-sugar snacks to provide their members with healthier snack options that align with their fitness goals.
- Consumer Goods
- The consumer goods industry can take advantage of the trend of convenient, on-the-go snacks to provide busy consumers with easy access to healthy and tasty snack options.
