Gooey, sweet marshmallow crisp treats are a childhood favorite and with added protein, think! Crispy Squares are even more enticing as a satisfying, better-for-you indulgence. The gooey, classic and crisp treat reimagined for a new generation of conscious snackers shares 15 grams of protein in a portable format with just three to four grams of sugar per serving. These gluten-free snacks are made with just a handful of simple ingredients and they're joining think!'s protein bar lineup in craveable varieties like original Marshmallow Crunch, Chocolate Crunch and salty-sweet Toffee Pretzel Crunch.
The new think! Crispy Squares tick off a lot of boxes for grown-up snackers—they are high in protein, reminiscent of a nostalgic snack, minimally processed, and sweet enough to satisfy without overloading on sugar.
What Makes This Trend Stand Out
- Protein-infused Nostalgia
- Reimagining nostalgic treats with added protein creates a guilt-free indulgence that appeals to health-conscious consumers seeking familiar flavors.
- Low-sugar Satisfaction
- Consumers are increasingly drawn to snacks that balance sweet indulgence with minimal sugar, offering a healthier alternative to traditional sugary treats.
- Minimalist Ingredient Snacking
- There is a growing preference for snacks boasting minimal, recognizable ingredients, reflecting a shift towards transparency and simplicity in food products.
Sectors Adopting This
- Functional Foods
- The melding of nostalgic flavors with contemporary nutritional needs presents opportunities for innovation in the functional foods sector.
- Health-conscious Snacking
- The demand for snacks that provide both health benefits and satisfying flavors is driving growth in the health-conscious snacking industry.
- Gluten-free Products
- Increased consumer interest in gluten-free options is fueling opportunities for new product development in the gluten-free market.
