Premium Recipe Frozen Dinners

The New EatingWell Frozen Entrées are Packed with Lean Protein

Offering a brand new set of six flavor varieties to enjoy, the EatingWell Frozen Entrées are packed with protein, whole grains and healthy vegetables in order to satisfy a need for convenience, flavor and health.

The new frozen dinner flavors includes Chicken & Fingerling Potatoes, Gnocchi with Garden Vegetables, Steak Carne Asda, French Inspired Chicken, Thai Style Peanut Chicken and Butter Chicken Masala. The various dishes are positioned as a more international collection of flavors in order to satisfy those who are looking for a healthy way to enjoy new dishes without having to prepare them themselves.

The EatingWell Frozen Entrées are each made with one cup of fresh vegetables, contain no preservatives and are made without the use of artificial colors or flavors.

Healthy Frozen Dinners
There is an opportunity for companies to innovate and create more healthy and convenient frozen dinner options for consumers.
International Flavors in Frozen Dinners
Introducing international flavors in frozen dinner options can provide new and exciting meal options for consumers.
No-preservative Frozen Meals
Producing frozen meals without preservatives or artificial colors and flavors can provide a healthier alternative for consumers.

Sectors Adopting This

Food Industry
The food industry can create new and innovative frozen dinner options that cater to the need for convenience and healthy meals.
Packaged Food Companies
Creating new packaged meals with international flavors and no preservatives can attract consumers looking for healthier options in a quick and easy meal.
Health and Wellness Industry
The health and wellness industry can promote and endorse these healthy frozen dinner options to appeal to consumers looking for easy, yet healthy meal solutions.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 6%
Freshness 8%