The Birds Eye Get Real Protein meals are a new range of frozen food items from the brand in the UK that are crafted with globally inspired cuisine and nutritional goals in mind.
The frozen meals have an average of 34-grams of protein in each serving alongside two or more servings of veggies to give them a satisfying profile. The meals are ready to enjoy in the microwave in seven-minutes, and come in four flavor options including Red Thai Chicken Curry, Mexican Chicken Burrito Bowl, Moroccan Chicken Rice Bowl and Indian Chicken Curry.
Marketing Director Claire Sutton spoke on the Birds Eye Get Real Protein meals saying, "Birds Eye is proud to lead the way in championing frozen food in the UK as a modern, nutritious, and sustainable choice for everyday mealtimes. Our new ‘Get Real’ products are a great example of this, being high-quality, nutritious meals in an easy-to-cook format making it practical and beneficial for health-conscious consumers.”
What's Driving This Trend
- High-protein Convenience Meals
- A rising demand for high-protein convenience meals is leading to innovative frozen options that offer balanced nutrition quickly.
- Globally Inspired Frozen Foods
- Exploration of globally inspired frozen foods is offering consumers a chance to taste international flavors with convenience, meeting dietary and time-saving needs.
- Sustainable Frozen Food Solutions
- Sustainability in frozen foods is gaining attention as consumers look for eco-friendly meal options without compromising on quality or taste.
Who This Affects Most
- Frozen Food Industry
- The frozen food industry is seeing growth through innovative, nutritionally balanced meals that cater to diet-conscious consumers.
- Global Cuisine Industry
- Global cuisine is being adopted into convenient meal formats, transforming how cultural flavors are experienced at home.
- Sustainable Food Industry
- Sustainable food solutions are emerging in ready-to-eat meal sectors, aligning with consumer demand for eco-friendly practices.
