Meats like chicken and beef are often top of mind when it comes to protein, and fish is sometimes overlooked—but followfood's Fish Curry brings seafood back into the spotlight as a delicious and convenient protein-rich meal. This new frozen meal, showcased at Anuga 2025, offers all of the comfort of a homestyle meal with less of the effort.
After a few minutes in a pan, followfood's Fish Curry with rice is ready to serve, providing a hearty meal (with 35 grams of protein per package) featuring sustainably caught Alaskan pollock, a creamy curry coconut sauce, and a generous portion of certified organic vegetables.
Whether they hit the gym or not, consumers are prioritizing nourishing, protein-packed meals to stay fuller for longer and support overall energy and metabolism.
What Makes This Trend Stand Out
- Convenient High-protein Meals
- The rise in demand for quick yet nutrient-dense meals is transforming the frozen food sector, as consumers seek high-protein options that do not compromise on flavor or convenience.
- Sustainable Seafood Sourcing
- Ethically sourced seafood is gaining traction, driven by environmental concerns and the desire for authenticity in food products, prompting an expansion in transparent supply chains.
- Protein Diversity Beyond Meat
- As consumers diversify their protein sources, fish and plant-based ingredients are becoming more popular, paving the way for innovative protein combinations and new culinary experiences.
Sectors Adopting This
- Frozen Food Innovation
- The frozen food industry is evolving with premium products that cater to health-conscious consumers seeking better nutritional profiles and gourmet experiences.
- Sustainable Fisheries
- Growing awareness around overfishing and ecological impact is boosting the sustainable fisheries industry, as both producers and consumers push for responsibly sourced seafood products.
- Organic Food Market
- Increased interest in organic ingredients, driven by health and environmental awareness, is underlying the growth of organic offerings in packaged meals to meet consumer demand.
