If you grew up eating Jelly Belly candy by the bag, draft beer jelly beans will have you bringing your favorite candy back into your life no matter how old you are.
Although the candy is created to taste like Hefeweizen ale, it's non-alcoholic, making it a totally acceptable snack to bring to work! A 16 ounce bag which contains about 400 draft beer jelly beans costs $9, but you'll be well-stocked.
If one of your New Year's resolutions is to cut down on the beer, get rid of your beer belly and help your liver out, these jelly beans could aid in easing you off the six pack; just be sure you brush your teeth well to avoid cavities!
Key Themes Behind This Trend
- Non-alcoholic Beer Candies
- Disruptive innovation opportunity: Expanding the market for non-alcoholic beverages by creating beer-flavored candies.
- Alcohol Alternatives
- Disruptive innovation opportunity: Developing non-alcoholic versions of popular alcoholic beverages to cater to consumers seeking healthier alternatives.
- Functional Snacks
- Disruptive innovation opportunity: Creating snacks that offer unique flavors and experiences without the negative effects of alcohol consumption.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Incorporating unique and unexpected flavors into traditional food and beverage products to attract new customers.
- Confectionery
- Disruptive innovation opportunity: Introducing innovative candy products that cater to changing consumer preferences, such as non-alcoholic versions of popular beverages.
- Health and Wellness
- Disruptive innovation opportunity: Developing products that support individuals in achieving their health goals, such as providing alternatives to alcoholic beverages.
