The 'Donate a Barcode' ad campaign aims to feed the hungry. It uses images of barcodes as food to get the message out that local food banks need support by way of food donations.
Folders with barcodes of food-bank-requested foods are available at local supermarkets. Anyone can get a copy of the 'Donate a Barcode' ad campaign list. Once a barcode is purchased, the item that the barcode represents will be donated to a nearby food bank to help feed the hungry.