The 'DieselReboot' campaign is all about sourcing new creatives and talent from all over the globe through Tumblr. For Diesel's newest stunt, artistic director Nicola Formichetti sifted through thousands of submitted art pieces and whittled the group down to 1,000 artists to have their work shown on the walls and windows of Paris' Galeries Lafayette.
The 'Show Me Your Artwork' project gives the building a whole new life and incredible exposure for thousands of unknown artists, who may only be appreciated online. The campaign brings digital art into the streets of Paris, creating the perfect place to spark inspiration, get people to snap photos and start dialogue. This branch of the 'DiselReboot' campaign will remain on display until the 24th of October.
What's Driving This Trend
- Digital Art
- Bringing digital art into physical spaces like galleries and buildings can create new opportunities for exposure and appreciation.
- Art Curation
- Curating artworks from online platforms like Tumblr can give unknown artists the chance to showcase their talent in unique and unexpected ways.
- Interactive Installations
- Creating art installations that encourage participation and engagement from the audience can enhance the overall experience and generate social media buzz.
Who This Affects Most
- Marketing and Advertising
- Incorporating digital art into marketing campaigns can attract attention and create a memorable brand experience.
- Art and Design
- Utilizing online platforms for art curation can revolutionize the way art is discovered, exhibited, and appreciated.
- Tourism and Hospitality
- Integrating interactive art installations into public spaces can enhance visitor experiences and attract a wider audience.
