Popular Mexican fast-food chain Del Taco Restaurants has partnered with Cheetah Digital to launch 'Del Yeah!,' a brand new loyalty rewards app. The new app will allow guests to earn points that can be cashed in for free food and experiences.
'Del Yeah!' will implement a simple four-tiered system for earning rewards. When users first sign up they will be given a coupon to receive two free Del Tacos and the ability to start earning reward points on all their Del taco purchases. As guests earn more points through the app they will begin unlocking new tiers, each of which will offer a unique set of rewards, challenges, badges, surprise giveaways, and access to exclusive events.
"Each time the app is utilized, our guest is investing their hard-earned money and time in Del Taco and for that, we want to thank them by gifting them food and exclusive experiences," said Erin Levzow, Del Taco’s Vice President of Marketing Technology.
Image Credit: Shutterstock