The Campaign for 'Cultura Inglesa English Courses' Focuses on Visuals

 - Aug 31, 2013
References: phocuspropaganda.br & adsoftheworld
This campaign for Cultura Inglesa English Courses understands the frustration of trying to enjoy a movie while having to constantly switch back and forth between the visuals and the subtitles.

Created by Phocus Propaganda in Brazil, the ads use classic movies like 'Rocky' and 'Kill Bill' in order to link the importance of learning English and enjoying everyday things like watching movies. The images show crucial scenes within the film, which undoubtedly lose a lot of its significance when you end up reading the text at the bottom of the screen instead of focusing on the visuals.

The Cultura Inglesa English Courses ads are finished off with the simple and direct copy "Get rid of subtitles."