Country Choice has announced three new specialty loaf varieties that will provide consumers with a flavorful option to choose when going to the grocery store. The new loaf range includes the Sourdough Bloomer, the West Country Farmhouse Cheddar Cheese Bloomer and the Ciabatta Loaf, which come in at 315, 310 and 285 grams, respectively. The loaves all feature a one-day shelf life once baked.
The new Country Choice breads come in response to the increased popularity of in-store bakery loaves that is reported to have risen by 7.5%. The breads are likely to be a hit amongst consumers seeking an alternative option to pick up that offers flavor and texture that is unlike what they would find with existing varieties.
What's Driving This Trend
- In-store Bakery Loaves
- Increasing popularity of in-store bakery loaves creates opportunity for specialty breads with unique flavors and textures.
- Specialty Loaf Varieties
- Market demand for unique flavors and textures of bread presents opportunity for specialty loaf varieties.
- Short Shelf-life Bread
- Consumer demand for baked-from-scratch loaves with short shelf-life creates market opportunity for specialty bread brands.
Who This Affects Most
- Bakery
- Opportunity for bakeries to innovate and offer new specialty bread varieties to meet consumer demand for unique flavors and textures.
- Grocery
- Supermarkets can capitalize on the popularity of in-store bakery loaves by offering unique and flavorful specialty breads with short shelf-lives to differentiate themselves.
- Food and Beverage
- Opportunity for food and beverage companies to create and market new specialty bread brands that cater to consumers seeking unique flavors and textures in their bread choices.
