Country Choice has announced three new specialty loaf varieties that will provide consumers with a flavorful option to choose when going to the grocery store. The new loaf range includes the Sourdough Bloomer, the West Country Farmhouse Cheddar Cheese Bloomer and the Ciabatta Loaf, which come in at 315, 310 and 285 grams, respectively. The loaves all feature a one-day shelf life once baked.
The new Country Choice breads come in response to the increased popularity of in-store bakery loaves that is reported to have risen by 7.5%. The breads are likely to be a hit amongst consumers seeking an alternative option to pick up that offers flavor and texture that is unlike what they would find with existing varieties.