In honor of Breast Cancer Awareness Month, Vans -- the iconic skater-inspired sneaker company -- and CoppaFeel! -- a UK-based breast cancer awareness charity -- have joined forces to launch a new collection of sneakers. The collection ranges from sneakers, slides, backpacks, and hats and features diverse hand-drawn illustrations of the female body.
The limited-edition collection was designed to “educate youth on checking their breasts and early detection" and centers on “the beauty and strength of those impacted or touched by breast cancer.” To support this mission, $200,000 USD of the proceeds from the collection will be donated to CoppaFeel!.
The collection will officially roll out on October 1st, 2019 and will be available for purchase online and in stores.
Why This Trend Is Growing
- Cancer Awareness Collaborations
- Collaborations between companies and cancer awareness charities to promote education and early detection.
- Diverse Representation in Fashion
- Inclusion of diverse body illustrations in fashion collections to celebrate the beauty and strength of individuals impacted by breast cancer.
- Fundraising Through Limited-edition Merchandise
- Using limited-edition merchandise to raise funds for cancer awareness charities.
Industries Being Reshaped
- Fashion
- Fashion industry can collaborate with charities to promote important causes and make a positive impact.
- Healthcare
- Healthcare industry can explore partnerships to raise awareness about breast cancer.
- Retail
- Retail industry can create limited-edition merchandise to support fundraising efforts for cancer awareness.
