Beyond Meat's Cookout Classic is Ready for Backyard Grilling
Laura McQuarrie — June 17, 2020 — Lifestyle
References: foodbusinessnews.net
Beyond Meat burgers can be purchased from a wide variety of restaurants and packs of patties are easy to find within retailers—but the brand is looking to make its innovative plant-based meat product even more accessible with Cookout Classic. The limited-edition pack of 10 burgers is being introduced to stores like Walmart and Target, so that shoppers can access an affordable way to feed a crowd with something other than beef patties.
The Cookout Classic pack is priced at $15.99, which brings the price of each soy-free, gluten-free patty to about $1.60. Perfect for grilling season, the plant-based burger pack comes in a fully recyclable cardboard carton that will appeal to consumers who are looking to make more environmentally friendly eating choices this summer.
Image Credit: Beyond Meat
The Cookout Classic pack is priced at $15.99, which brings the price of each soy-free, gluten-free patty to about $1.60. Perfect for grilling season, the plant-based burger pack comes in a fully recyclable cardboard carton that will appeal to consumers who are looking to make more environmentally friendly eating choices this summer.
Image Credit: Beyond Meat
Trend Themes
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Plant-based Meat Products — The rise of accessible and affordable plant-based meat products opens up opportunities for market disruption in the food industry.
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Affordable Alternative Protein — The growing demand for affordable alternatives to traditional proteins presents an opportunity for businesses to innovate and disrupt the meat industry.
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Sustainable Packaging — The increasing consumer interest in environmental sustainability creates opportunities for disruptive innovation in the packaging industry.
Industry Implications
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Food Retail — The introduction of plant-based burger packs in major retailers like Walmart and Target provides an opportunity for disruption in the food retail industry.
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Meat Industry — The rise of plant-based meat products challenges the traditional meat industry, creating opportunities for disruptive innovation.
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Packaging Industry — The demand for sustainable packaging for plant-based products creates an opportunity for disruptive innovation in the packaging industry.
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