The Cookie Pop Popcorn Variety Pack is Available at Sam's Club
Michael Hemsworth — August 26, 2021 — Marketing
References: samsclub & brandeating
The Cookie Pop Popcorn variety pack is being launched exclusively at Sam's Club to offer avid sweet treat fans with a way to indulge in a savory snack that doesn't skimp on familiar flavors. The popcorn variety pack includes 18 individual servings of one-ounce bags of Cookie Pop Popcorn in three flavors including Oreo, Chips Ahoy! and Nutter Butter. Each of the snacks are crafted with a popcorn base that has been paired with pieces of the respective cookies along with a drizzle of sweet chocolate.
The Cookie Pop Popcorn variety pack features six of each of the aforementioned flavors and is available either in-store or online for purchase at a price point of $10.48. Each pack contains 150-calories to make the snacks great as a quick, portioned treat to enjoy.
Image Credit: Sam's Club
The Cookie Pop Popcorn variety pack features six of each of the aforementioned flavors and is available either in-store or online for purchase at a price point of $10.48. Each pack contains 150-calories to make the snacks great as a quick, portioned treat to enjoy.
Image Credit: Sam's Club
Trend Themes
1. Cross-category Hybrid Snacks - Opportunity for brands to create unique and innovative snacks by combining two or more popular food categories, appealing to consumers who crave variety and novel flavors
2. Indulgent Snacks with Healthier Attributes - Opportunity for brands to offer snacks that are both indulgent and perceived as healthier, catering to consumers who value taste and health equally
3. Portion-controlled Snacks - Opportunity for brands to provide convenient, pre-portioned snacks that align with consumers' desires for conscious eating and avoiding food waste
Industry Implications
1. Food and Beverage - Industry players can leverage consumer preferences for indulgent, cross-category hybrid and portion-controlled snacks to create new product lines and expand market share
2. Retail - Retailers can use popular product offerings such as the Cookie Pop Popcorn Variety Pack to attract and retain customers, while also experimenting with unique combinations of popular food categories to differentiate their offerings
3. E-commerce - E-commerce platforms can offer a wide range of cross-category hybrid, indulgent snacks with healthier attributes and portion-controlled snacks to appeal to consumers who value convenience and variety when shopping online
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