Sweet Seasonal Popcorn Snacks

The SkinnyPop Holiday Variety Snack Pack Includes Three Flavors

The SkinnyPop Holiday Variety Snack Pack is being launched as a holiday exclusive product for consumers to pick up when looking to enjoy some flavors of the season in an alternative way. The popcorn variety pack includes Snickerdoodle, Gingerbread Cookie and White Chocolate Peppermint flavors with six, five and five servings in each pack, respectively. Featuring a total of 16 servings, the snack variety pack is priced at $9.98 and will be available exclusively at Sam's Club for purchase in-store or online.

The SkinnyPop Holiday Variety Snack Pack highlights holiday flavors, but maintains a recipe that's free from preservatives, GMOs, gluten, peanuts, tree nuts and artificial ingredients. The Kosher-friendly snacks have 0.8-ounces per pack to make them great for portioned snacking.

Seasonal Popcorn Snacks
Creating seasonal or limited edition flavors in snack items will increase demand and provide consumers with a new experience.
Free-from Snacks
Removing common allergens from snack foods, such as gluten and nuts, will attract a wider audience and align with health and lifestyle trends.
Kosher-friendly Snacks
Offering Kosher-certified snacks can cater to specific dietary needs and preferences, creating a niche market of consumers.

Industries Being Reshaped

Snack Foods
The snack industry can benefit by introducing seasonal and limited edition flavors in their product lines to increase sales and attract consumers.
Allergen-free Foods
Companies that produce allergen-free foods will appeal to health-conscious consumers and those with allergies or intolerances to common ingredients.
Kosher Certification
Industries that obtain Kosher certification, such as food and beverage manufacturers, can tap into a niche market of consumers who adhere to Kosher dietary laws.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 62%
Freshness 14%

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