Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

CNN: Jeremy Gutsche on Archery and The Hunger Games

— March 20, 2013 — About
The release of the popular novel-turned-film 'The Hunger Games' not only brought Jennifer Lawrence to it-girl fame, it propelled a modern interest in archery, the theme of post-apocalypse and the predator-prey dynamic. This is evident in the micro trends posted on Trend Hunter, as discussed by Chief Trend Hunter Jeremy Gutsche and CNN correspondent Henry Hanks.

Gutsche credits the archery/hunting phenomenon not only to the film, but to its heroine Katniss Everdeen. "There is an extra appeal that happens when you have one of the hottest pop cultural stars taking up any new sport," he explains, "and in this case it happened to be archery." Everdeen, played by previously mentioned it-girl Jennifer Lawrence, is a strong female character who is more akin to Joan of Arc than Cinderella or any docile female characters.

Read the Full Article at CNN

Archery takes aim at pop culture in 2012


By: Henry Hanks

There's more to come: Lara Croft's return in the "Tomb Raider" video game will focus on archery, instead of a gun in each hand; and the next two "Hobbit" films have the promise of archers Bard the Bowman and Legolas.
Jeremy Gutsche, the chief trend hunter at, notes that "Google search volume for archery has remained relatively constant" for archery over the years, but that's not to say it hasn't made a splash: He saw archery-infused fashion shoots crop up this year.
However, he thinks a lot of it can be traced back to Jennifer Lawrence and the character of Katniss.
"There is an extra appeal that happens when you have one of the hottest pop cultural stars taking up any new sport, and in this case it happened to be archery."