If you're heading out to Chronic Tacos this summer, make sure you try the new Chronic Tacos Esquites while you can.
For a limited time, the California-inspired Mexican grill is serving up sides of Esquites alongside its other fresh menu items. For those unfamiliar, esquites refers to a Mexican street corn salad – essentially an off-the-cob version of elotes. Chronic Tacos Esquites consists of freshly charred corn tossed with Baja Sauce, fresh Cotija cheese, and a fiery Adobo seasoning to create the perfect balance of salty and sweet. As Michael Mohammed, CEO of Chronic Tacos, explains, "We’re always looking for ways to bring excitement to the menu, and Esquites is sure to be a hit."
Chronic Tacos Esquites will be available for purchase at all participating locations throughout July.
Image Credit: Chronic Tacos
What Makes This Trend Stand Out
- Mexican Street Food
- Disruptive innovation opportunities in creating unique and modern twists on traditional Mexican street food.
- Limited-time Offer
- Disruptive innovation opportunities in offering limited-time menu items to drive customer excitement and boost sales.
- Flavorful Side Dishes
- Disruptive innovation opportunities in developing new, bold flavors for side dishes to enhance the dining experience.
Sectors Adopting This
- Mexican Restaurants
- Disruptive innovation opportunities in incorporating esquites into the menu to attract customers seeking authentic Mexican cuisine.
- Fast Casual Dining
- Disruptive innovation opportunities in introducing innovative side dishes like esquites to differentiate from traditional fast food chains.
- Foodservice Industry
- Disruptive innovation opportunities in creating pre-packaged or ready-to-eat versions of esquites for convenience stores and other foodservice outlets.
