You no longer have to head to your local Italian joint to enjoy some chicken parm because Burger King just expanded its Chicken Parmesan Sandwich lineup to include three different options.
Back in the summer of 2017, Burger King celebrated the release of its Crispy Chicken filet with a new Chicken Parmesan Sandwich. Unfortunately, the sandwich was only available for a limited time then, but now it is back and better than ever for summer 2019. This time around, Burger King's Chicken Parmesan Sanchiwch is served with three different chicken filet options: Original Crispy, Grilled, and Spicy. Along with your choice of filet, the sandwich also includes Italian-style marinara sauce, mozzarella cheese, and parmesan cheese, all served on a toasted potato bun.
Image Credit: <i> Burger King.</i>
Why This Trend Is Growing
- Expanded Sandwich Menus
- As fast food restaurants continue to expand their sandwich menus, there is an opportunity to introduce even more unique and experimental flavors.
- Personalized Menu Options
- The inclusion of three different chicken filet options in the Chicken Parmesan Sandwich lineup demonstrates a desire for more personalized and customizable menu options.
- Rediscovered Classics
- Bringing back classic dishes such as the Chicken Parmesan Sandwich can generate renewed interest among consumers and create opportunities to put a unique spin on familiar flavors.
Industries Being Reshaped
- Fast Food
- Fast food chains can innovate by expanding their menus to include unique and customizable options, such as the Chicken Parmesan Sandwich lineup at Burger King.
- Food and Beverage
- Incorporating classic dishes and nostalgic flavors into menus can generate renewed interest and provide opportunities to experiment with new ingredients and combinations.
- Casual Dining
- Casual dining restaurants can take inspiration from fast food chains and experiment with expanded and personalized menu options to attract a wider variety of customers.
