Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Cheetos Find Four' Memory Game Can be Played in the 7Rewards App

 - Jun 21, 2019
References: 7-eleven & csnews
The 'Cheetos Find Four' memory game has been unveiled as a new augmented reality (AR) game for consumers that will enable them to try their hand at finding similarly shaped Cheetos puffs.

The game has been launched in collaboration with PepsiCo's Frito-Lay Cheetos brand and 7-Eleven Inc., and is available exclusively for play within the 7Rewards smartphone app. The game uses the device's rear-facing camera to superimpose circular cards over the scene and shuffling them to have them try their hand to find them once again. Players can get up to 40 7Rewards points when playing.

After playing the 'Cheetos Find Four' memory game, participants can take a selfie that uses AR technology to turn them into brand ascot Chester the Cheetah.