The 'Cheetos Find Four' memory game has been unveiled as a new augmented reality (AR) game for consumers that will enable them to try their hand at finding similarly shaped Cheetos puffs.
The game has been launched in collaboration with PepsiCo's Frito-Lay Cheetos brand and 7-Eleven Inc., and is available exclusively for play within the 7Rewards smartphone app. The game uses the device's rear-facing camera to superimpose circular cards over the scene and shuffling them to have them try their hand to find them once again. Players can get up to 40 7Rewards points when playing.
After playing the 'Cheetos Find Four' memory game, participants can take a selfie that uses AR technology to turn them into brand ascot Chester the Cheetah.