The 'Cheetos Find Four' Memory Game Can be Played in the 7Rewards App
Michael Hemsworth — June 21, 2019 — Tech
The 'Cheetos Find Four' memory game has been unveiled as a new augmented reality (AR) game for consumers that will enable them to try their hand at finding similarly shaped Cheetos puffs.
The game has been launched in collaboration with PepsiCo's Frito-Lay Cheetos brand and 7-Eleven Inc., and is available exclusively for play within the 7Rewards smartphone app. The game uses the device's rear-facing camera to superimpose circular cards over the scene and shuffling them to have them try their hand to find them once again. Players can get up to 40 7Rewards points when playing.
After playing the 'Cheetos Find Four' memory game, participants can take a selfie that uses AR technology to turn them into brand ascot Chester the Cheetah.
The game has been launched in collaboration with PepsiCo's Frito-Lay Cheetos brand and 7-Eleven Inc., and is available exclusively for play within the 7Rewards smartphone app. The game uses the device's rear-facing camera to superimpose circular cards over the scene and shuffling them to have them try their hand to find them once again. Players can get up to 40 7Rewards points when playing.
After playing the 'Cheetos Find Four' memory game, participants can take a selfie that uses AR technology to turn them into brand ascot Chester the Cheetah.
Trend Themes
1. Branded AR Games - Opportunity to create augmented reality games that are branded for specific products or companies.
2. In-app Gaming - Opportunity to integrate games within existing smartphone apps to engage consumers.
3. AR Selfie Experiences - Opportunity to incorporate AR technology into selfie experiences for brand promotion.
Industry Implications
1. Snack Food Industry - Opportunity for snack food brands to leverage augmented reality games for consumer engagement.
2. Convenience Store Industry - Opportunity for convenience stores to partner with snack food brands and offer exclusive AR games within their mobile apps.
3. Mobile App Industry - Opportunity for mobile app developers to create and integrate AR games for brand collaborations and promotions.
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