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This Redesigned Packaging is Made to Look Like Different Chalk Labels

 - Nov 4, 2015
References: hacksawstudio & thedieline
UK-based Acorn Brewery has taken on a new branding and labeling concept that gives every beverage its own specific chalk label.

The chalkboard rebranding was facilitated by design and digital agency Hacksaw, which took inspiration from the presence of chalk at the brewery's flagship bar 'The Old No.7.' The agency created over 25 different chalk label drawings that were made as the basis for the Acorn's bottles, cans and draft tap handles. The approach is eye-catching because it creates a uniform theme, and yet allows for each beer to take on its own individual look and approach.

Each different craft beer receives its very own chalk color and font set against a black label for a pleasing chalkboard look. Each new label is therefore able to become as unique as the different types of craft beer tastes that the brewery represents.