UK-based Acorn Brewery has taken on a new branding and labeling concept that gives every beverage its own specific chalk label.
The chalkboard rebranding was facilitated by design and digital agency Hacksaw, which took inspiration from the presence of chalk at the brewery's flagship bar 'The Old No.7.' The agency created over 25 different chalk label drawings that were made as the basis for the Acorn's bottles, cans and draft tap handles. The approach is eye-catching because it creates a uniform theme, and yet allows for each beer to take on its own individual look and approach.
Each different craft beer receives its very own chalk color and font set against a black label for a pleasing chalkboard look. Each new label is therefore able to become as unique as the different types of craft beer tastes that the brewery represents.
Chalkboard Beer Branding
More Stats +/-
Experimental Beer Branding
Rainforest Beer Merchandising
Celebratory Baseball Beer Branding
Character-Driven Beer Branding
Playing Card Beer Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.