Cazcabel Coconut is Smooth, Sweet and Cocktail-Ready
Michael Hemsworth — March 21, 2020 — Marketing
The Cazcabel Coconut tequila is the latest flavor from the brand that follows the Coffee and Honey varieties previously released that targets mixologists seeking to enhance their favorite cocktails with a tropical twist.
The spirit is described as being smooth and sweet, and is perfect for enjoyment on its own, on the rocks or even in classic cocktails. The spirit features a 34% ABV and speaks to the increased popularity of flavored alcohol products amongst consumers looking to DIY their own drinks from home.
Brand owner Paul Ferguson spoke on the Cazcabel Coconut tequila saying, "With flavored spirits and premium tequila both experiencing huge global growth, adding another flavored tequila to the Cazcabel range was a natural step. The flavors offer a great way to introduce new consumers into the Tequila category.”
The spirit is described as being smooth and sweet, and is perfect for enjoyment on its own, on the rocks or even in classic cocktails. The spirit features a 34% ABV and speaks to the increased popularity of flavored alcohol products amongst consumers looking to DIY their own drinks from home.
Brand owner Paul Ferguson spoke on the Cazcabel Coconut tequila saying, "With flavored spirits and premium tequila both experiencing huge global growth, adding another flavored tequila to the Cazcabel range was a natural step. The flavors offer a great way to introduce new consumers into the Tequila category.”
Trend Themes
1. Flavored Alcohols - The increasing popularity of flavored alcohol products presents an opportunity for innovative and unique combinations.
2. Premium Tequilas - The market growth and consumer demand for premium tequilas open up possibilities for creative flavors and unique branding.
3. DIY Cocktails - The trend of consumers making cocktails at home creates a space for innovative and easy-to-use flavored spirits.
Industry Implications
1. Beverage Industry - The growing demand for flavored alcohols and premium tequilas creates opportunities for new product development and marketing strategies.
2. Hospitality Industry - The trend of DIY cocktails at home provides an opportunity for bars and restaurants to offer unique and flavorful tequila-based drinks.
3. Alcohol Manufacturing Industry - The increasing popularity of flavored alcohols calls for innovative production techniques and creative formulas to capture consumer attention.
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