In honor of the fast approaching spooky Halloween festivities, Airbnb is hosting a contest to send two people to spend the night in the Catacombs of Paris. The ultimate Halloween slumber party will let the trip-goers enjoy a mysterious night among the company of 6 million resting souls.
The Catacombs of Paris is the world's largest grave site, where over 6 million bodies have been laid to rest. The retreat will house the two lucky winners of the Airbnb contest in the decked out Catacombs. The accommodations will include a "creepy breakfast nook and full-sized bed surrounded by skulls that will be stacked atop one another."
This one-of-a-kind trip will awaken the guests' scariest and most mysterious senses. However, the bed is fully equipped with large fluffy pillows to combat even the most terrifying experiences.
Key Themes Behind This Trend
- Catacomb Tourism
- Disruptive innovation opportunity: Creating unique and immersive experiences for adventurous travelers by offering overnight stays in unconventional locations like catacombs.
- Spooky Accommodations
- Disruptive innovation opportunity: Providing themed and creepy accommodations for Halloween enthusiasts, offering an alternative travel experience.
- Contest Marketing
- Disruptive innovation opportunity: Engaging customers and generating buzz through creative and exclusive contests, enhancing brand awareness and customer loyalty.
Where This Applies
- Travel and Tourism
- Disruptive innovation opportunity: Developing new travel experiences and accommodations to cater to the growing demand for unique and unforgettable trips.
- Hospitality
- Disruptive innovation opportunity: Integrating themed accommodations and experiences into the hospitality industry, appealing to niche markets and attracting new customers.
- Marketing and Advertising
- Disruptive innovation opportunity: Leveraging contests and immersive experiences as a marketing strategy to generate excitement, engagement, and brand loyalty.
