For the Burberry Autumn-Winter 2018 show at London Fashion Week, the creative team from United Visual Artists put on a show of their own. To complement the fashion brand's theme of LGBT issues, the London-based studio created a dazzling light show featuring rainbow-colored lasers that created a virtual causeway through which the models could pass.
United Visual Artists' rainbow light show came at the very end of the Burberry Autumn-Winter 2018 exhibition, serving as the punctuation point. The show opened with Burberry's normal line for the upcoming season, but toward the end the models were outfitted with rainbow garments in honor of the aforementioned cause. This presaged the impressive laser show that came next, in which the models walked through the darkened space while the lights surrounded them.
What's Driving This Trend
- Light Spectacle
- The use of light spectacles in fashion shows creates an immersive and visually stunning experience for audience members.
- Incorporating Social Issues
- Fashion brands are incorporating social issues into their shows to create a deeper emotional connection with consumers.
- Virtual Runways
- Virtual runways are becoming popular, offering a unique and interactive way for models to showcase fashion collections.
Who This Affects Most
- Fashion
- Fashion industry can explore new ways of incorporating technology and visuals into runway shows.
- Event Production
- Event production companies have an opportunity to create more immersive experiences by incorporating light spectacles into their events.
- Technology
- Technology companies can create innovative solutions to enhance virtual runway experiences.
