The Coach Spring/Summer 2023 Set is Inspired by the Sunrise
The Coach Spring/Summer 2023 range was recently unveiled and it brought the creative visions of creative director Stuart Vevers to life in New York City. The color palette is inspired by the sunrise and the runway show took place along a boardwalk inside Park Avenue Armory. Before the show, there were choreographed vignettes that set the tone for the romantic new seasonal range.
A couple walked down to the bottom of the pier and a group of dancers left off to one side as a lone man wandered the set with a red balloon. Vevers talks about the capsule, “With Spring, I wanted to evolve notions of luxury that place an emphasis on perfection [...] Inspired by the next generation’s fluid approach to fashion, the collection celebrates pieces that become more beautiful the more they are worn and loved, and references to the past rediscovered in the present.”
Image Credit: Coach
A couple walked down to the bottom of the pier and a group of dancers left off to one side as a lone man wandered the set with a red balloon. Vevers talks about the capsule, “With Spring, I wanted to evolve notions of luxury that place an emphasis on perfection [...] Inspired by the next generation’s fluid approach to fashion, the collection celebrates pieces that become more beautiful the more they are worn and loved, and references to the past rediscovered in the present.”
Image Credit: Coach
Trend Themes
1. Romantic Luxury Fashion - Opportunity for luxury fashion brands to add romance and emotion to their product lines inspired by nostalgic references.
2. Sunrise-inspired Color Palette - Opportunity for cosmetic brands to launch limited edition collections inspired by the sunrise color palette to resonate with consumers' emotions.
3. Choreographed Vignettes as Brand Storytelling - Opportunity for brands to incorporate theatre-like storytelling using choreographed vignettes to immerse consumers into their brand's narrative.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can utilize the idea of evolving notions of luxury by adding the concept of romanticism in their new seasonal ranges, making pieces become more beautiful the more they are worn and loved.
2. Cosmetics - Cosmetic brands can use the sunrise-inspired color palette to launch limited edition collections to resonate with consumers' emotions, as colors play a significant role in emotions and moods.
3. Brand Storytelling - Companies across industries can use choreographed vignettes exploring the brand’s story to engage consumers with the narrative behind their products and services, effectively increasing brand loyalty.
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