Miami hosted Louis Vuitton's Virgil Was Here show in honor of the late designer. The fashion show was live-streamed worldwide and opened with Abloh's words: "I've been on this focus in terms of my art and creativity, of getting adults to behave like children again. That they go back into this sense of wonderment."
The show was initially planned as a Spring/Summer 2022 spin-off during Design Miami. Louis Vuitton decided to incorporate the 30 new looks into an honorary show following Abloh's passing. The ceremonial event featured a hot-air balloon, red lights illuminating the motif of a paper airplane, fireworks exploding into silver colors, and the words "Virgil was here" illuminated in the sky at the show's end.
Image Credit: Louis Vuitton / Virgil Abloh
What's Driving This Trend
- Ceremonial Fashion Shows
- Fashion shows pay homage to late designers and showcase posthumous collections
- Virtual Fashion Shows
- Fashion shows take advantage of technology to reach wider audiences and reduce environmental impact
- Interactive Fashion Shows
- Fashion shows incorporate interactive elements to engage audiences and create memorable experiences
Who This Affects Most
- Fashion Industry
- Opportunities to pay tribute to designers and showcase new collections through innovative fashion shows
- Event Planning Industry
- Opportunities to incorporate interactive and technology-driven elements into fashion shows to create memorable experiences
- Marketing Industry
- Opportunities to leverage live-streaming and social media to promote and showcase fashion shows to global audiences
