'Is it BPL Yet?' is a single-serving site from Carlsberg that was designed to empathize with fans now that the Premier League season in the UK is over. With no more matches to keep fans occupied, for some, the second best thing to do is count the days, hours and minutes until it's game time again.
The 'Is it BPL Yet?' site set up on Tumblr hosts a countdown that takes the form of sports score cards and beneath it is a Newtons Cradle made from soccer balls, monotonously swinging back and forth.
Without saying very much else, the site displays the beer's tagline, 'That calls for a Carlsberg,' which will also come in handy in just about 90 days or so, when the Premier League season is back on.
What's Driving This Trend
- Single-serving Countdown Sites
- Creating single-serving countdown sites for various industries can help to empathize with customers and build anticipation for upcoming events, products, or services.
- Interactive Digital Advertising
- Interactive digital advertising, like Carlsberg's 'Is it BPL Yet?' countdown site, can be a fun and engaging way for brands to connect with customers.
- Sports Themed Marketing
- Sports themed marketing, especially around major events like the Premier League season, can be an effective way to build brand awareness and engage with customers.
Who This Affects Most
- Beverage Industry
- The beverage industry can use single-serving countdown sites to build anticipation for new product releases or upcoming events, like holidays or festivals.
- Sports Industry
- The sports industry can use interactive digital advertising to promote events and engage with fans in a fun and unique way.
- Digital Marketing Industry
- The digital marketing industry can leverage sports themed marketing to create effective and engaging campaigns that connect with customers on a personal level.
