The Black Cow Negroni is the Brand's First Foray into RTDs
Michael Hemsworth — March 31, 2021 — Marketing
References: blackcow & thespiritsbusiness
The Black Cow Negroni is one of the latest offerings from the UK-based brand that comes as its first foray into the world of ready-to-drink (RTD) cocktails. The bottled cocktail is achieved using Black Cow Vodka along with Campari, vermouth and the brand's own blend of bitters for a signature flavor experience. The drink is bottled with a 24% ABV and is meant to be served over ice or in a highball glass topped with soda water, depending on preferences.
The Black Cow Negroni was developed by the brand during lockdown and is intended to be easily prepared at home with minimal preparation required. The drink will be available for purchase from the brand's website as well as Ocado and select retailers in the UK.
The Black Cow Negroni was developed by the brand during lockdown and is intended to be easily prepared at home with minimal preparation required. The drink will be available for purchase from the brand's website as well as Ocado and select retailers in the UK.
Trend Themes
1. Ready-to-drink Cocktails - The rise in demand for easy-to-serve cocktails at home presents an opportunity for companies to expand product lines.
2. Premium Pre-made Cocktails - There is an opportunity to cater to consumers who want a high-end cocktail experience without the effort of mixing ingredients.
3. Sustainability-driven Cocktails - Consumers are increasingly concerned about the environmental impact of their purchases, creating a market for eco-friendly packaging for cocktails.
Industry Implications
1. Alcoholic Beverages - The pre-made cocktail market is booming and companies need to innovate to stay ahead of competition.
2. E-commerce - Online sales allow for greater accessibility of premium pre-made cocktails and a wider consumer reach.
3. Packaging - As consumers become more environmentally conscious, there is an opportunity to create sustainable and eco-friendly packaging for pre-made cocktails.
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