Mistik Source is a line of bio-pure biodegradable shampoo and natural foaming bath products that are safe, made from renewable sources, free of toxins and synthetic ingredients. While this is all fine and well, even with all of these good things going for it, it's difficult to stand out in a sea of green products. For this reason, Mistik Source consulted Mookai Communications to develop a packaging that would help it stand out in the competitive market.
The new packaging for the Montreal-based brand features bold type that's overlayed with a couple extra letters that make both the English/French translations of words visible. Since the startup has a low budget for advertising, the packaging needed to have maximum impact, which definitely comes across in its playful and bright design.