Beercandy Inc. has created the ultimate confectionary delight for beer drinkers.
The candy company was started by Steve Casselman, a well-known beer expert, who first created the candy back in 1999 in lollipop form.
The candy company uses four different beer types (India Pale Ale, Stout, Lager and Lambic) to concoct their chewy treats. The treats are then dipped according to their corresponding flavors. India Pale Ale is a caramel-coated in white chocolate, Stout is dipped in high-cocoa percentage dark chocolate, Lager in a nice milk chocolate and lastly, Lambic is finished off in a dark chocolate with pink stripes. Beercandy Inc. also just released their delectable treats in taffy form, which come in India Pale Ale and Stout flavors.
What Makes This Trend Stand Out
- Alcohol-infused Sweets
- There is a growing demand for alcohol-infused sweets as a new way to experience alcohol consumption.
- Craft Beer Products
- The rise of craft beer has created opportunities for beer-based products, such as candy and taffy, to appeal to beer enthusiasts.
- Innovative Confectionery
- The use of unconventional ingredients in sweets, such as beer, presents an opportunity for confectionery companies to explore new flavors and textures.
Sectors Adopting This
- Confectionery
- Confectionery companies can cater to the growing demand for creative and innovative sweets, incorporating beer and other unconventional ingredients.
- Craft Beer
- Craft beer breweries can expand their product offerings and create unique beer-based products, such as candy and taffy, for their loyal consumers.
- Alcohol Industry
- The popularity of alcohol-infused sweets presents opportunities for the alcohol industry to create new products that cater to consumers' desires for unique and unconventional alcohol experiences.
