While it is quite common for celebrities and other prominent figures in pop culture to come out with their own perfumes, now the Japanese band Perfume is releasing its own fragrance called 'Perfume of Perfume.'
The scent of the perfume was formulated around the actual aromatic oil that the trio uses to prepare themselves for a concert. It includes energizing ingredients like ylang ylang, grapefruit, lavender, rose and clove.
Creating a perfume has been in the minds of the band members for quite some time and now this dream is finally becoming a reality thanks to the department store Mitsukoshi Isetan. Rather than being sold in an extravagant bottle for one's vanity, Perfume of Perfume is being sold in the form of a compact stick for on-the-go use.
What's Driving This Trend
- Personal-brand-related Fragrances
- Creating fragrances tailored towards personal branding is a viable trend for celebrities and niche music groups alike.
- On-the-go Fragrances
- Developing compact, travel-friendly fragrances can appeal to busy consumers who need a quick, energizing pick-me-up.
- Performance-inspired Fragrances
- Using ingredients that are traditionally thought of as energizing and invigorating in a perfume can create a product that promotes an active or dynamic lifestyle.
Who This Affects Most
- Entertainment
- Marketing personal-brand-related products within the entertainment industry is a natural fit for musicians, actors, and other celebrities.
- Cosmetics
- Compact fragrances that serve multiple purposes, such as on-the-go and energy-boosting, could be a disruptive innovation in the cosmetics industry.
- Retail
- Experimenting with product design, such as creating a compact stick instead of a traditional spray bottle, has the potential to shake up the retail industry.
